Comparison · Updated October 2026
Shrnk.ly vs. Bitly
— which is right for your team?
Bitly is the best-known link shortener, with paid plans for branded links, link-in-bio pages and longer click history. Shrnk.ly is a smaller, simpler tool: one free plan with a high link allowance and a QR code for every link.
Get started freeWho each product is for
Shrnk.ly
Individuals, bloggers and small businesses who want a simple, free link shortener with a QR code and a click count for every link.
Bitly
Businesses that need branded links, link-in-bio pages, bulk link creation, longer click history and paid plans with higher limits.
Feature comparison
| Feature | Shrnk.ly | Bitly |
|---|---|---|
| Free plan | ||
| Custom short codes on the free plan | ||
| Free plan without ads | ||
| Paid plans for higher limits and branded links |
Pricing comparison
| What you get | Shrnk.ly | Bitly |
|---|---|---|
| Free plan: links | 10,000 in total | 5 per month |
| Free plan: QR codes | Included with every link | 2 per month |
| Cheapest paid plan | No paid plan | Core, $10/mo billed annually |
Bitly pricing sourced from Bitly's official pricing page. Shrnk.ly pricing from shrnk.ly/pricing.
Why teams switch to Shrnk.ly
- A much larger free allowance: 10,000 links in total, against 5 links a month on the Bitly free plan.
- A QR code is created for every short link, with no separate monthly QR allowance to run out of.
- Bitly labels its free plan "With Ads". Shrnk.ly short links redirect straight to your destination.
Ready to try Shrnk.ly?
Create a free account and shorten your first link in under a minute.
Get started free